The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors. Most importantly, make it interesting: Click on the titles of each example below to view the full press release. Limit them for clearer and more efficient press releases.
You should also have a trusted friend or colleague review it for any errors you may have missed. The headline can serve to set up the big picture story into which you can weave your business later on. Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement.
So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
Provide valuable background information on the subject. A professional voice is writing a press release format, and will take you far.
Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word.
This gives you greater control over your press releases and makes authoring them on your own simple and fun. Check out how GameStop does this in a press release published January 22, There are 6 elements that should be present here: While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz.
To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release. Those same principles apply to your PR strategy: If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
This means that including your local information is critical. Jargon makes your press release difficult to understand and inaccessible for many readers.
Dateline The dateline presents the location and date of the article, and is separated from the first body paragraph by a dash. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.
Be sure to proofread your press release a few times to make sure there are no spelling or grammar mistakes. The location should be spelled out in all capitals. For best results, keep your headline to fewer than characters.
Check out our press release pricing here. Worst case, a badly-written press release simply makes your firm look clueless and stupid. Boilerplate information is designed to give journalists something with which to offer readers context, and can help make your company more recognizable and professional.
A press release is no place for jargon or inefficient communication. Writers can season their sentences within the confines of a release.
This should be a factual description, and it can be used repeatedly in different press releases. Adjectives are distracting and difficult to read.
For reporters, analysts, influencers, or followers to be inclined to share your announcement, you have to tell them upfront why they should care. This will save you from troublesome spelling and grammar mistakes and make your PR look more professional. The more objective your press release can be, the better.
This will tell your readers that nothing follows. How does the subject of your press release provide value? A press release is an official announcement written or recorded that an organization issues to the news media and beyond.
Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more. Who is the press release about? The chosen quote should shape your narrative and emphasize the core of the announcement.
If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.Jun 13, · How To Write A Press Release. Here are some good sample headlines from releases sent to me or forwarded: here’s what everyone needs to know about writing a press release: Write a short.
Seniors Press Release Sample. Software Press Release Sample. Transportation & Trucking Press Release Sample. Travel Press Release Sample. Press Release Format. Use 8 1/2-inch x inch paper. Use a minimum of one-inch margins on each side of the page.
Use a bold typeface for the headlines to draw attention. Use title case. Nov 10, · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article.
No biz blab! RULE #4: Provide some good quotes. Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance. A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond.
Whether we call it a "press release," a "press statement," a "news release," or a "media release," .Download