Question 3 — Identify at least three reasons why exclusivity is valuable. Offering customers a product that high in demand but can only be purchased at your store would generate a lot of business.
I would have to agree with Senk because shopping is very entertaining to me. An example of exclusivity would be the cell phone industry.
When I go shopping I look at it as me being on a mission to find the bargains I may be seeking. For others, however, shopping is much more than an enjoyable pastime, and in some cases, it is a real and destructive addiction that can turn into a financial disaster.
Take for instance tennis shoes which can be exclusive and in high demand. Having a product that stands out from others would be another value of exclusivity. Do you agree or disagree with him?
For starters you know that you have the hottest item on the market and in order for customers to purchase the item they would have to come to your stores. House of Hoops exclusive limited edition products will be available for purchase.
Miller,para 2. Guys will make sure they get the hottest tennis shoe out and they know when they will hit the stores and be in line to get them no matter how much they cost.
My son is a prime example of that because he makes sure he has every new tennis shoe that comes out. Urban Outfitters customers are not looking to save money they are looking for the trendy items offered exclusively at their stores.
Yu-Ming,para 1. Question 2 — Could the big box stores sell merchandise identical to Urban Outfitters? When you increase your market shares then you know that business is moving in the right direction instead of not getting profits and with exclusivity you know that market shares will increase with outstanding sales.
With higher profits market shares will rise.
Question 4 — Senk says that shopping is largely entertainment. Competition is a huge problem for businesses and retail stores for the most part are dealing with this issue during the recession period.
Even though shopping can be considered entertainment, for some people it can be very addictive.
Footlocker House of Hoops offer exclusive tennis shoes to their customers that can only be purchased at their House of Hoops stores.Marketing Principles Summative Brand Analysis - Urban outfitters Words | 9 Pages Brand Analysis: A case study of Urban Outfitters Urban Outfitters is a unique, creative and cutting-edge retail brand, with more than stores operating across the United States, Canada and Europe.
The marketing style of big box stores buying high volumes and selling at low prices is completely opposite the marketing style of Urban Outfitters. Urban Outfitter sells to a niche market in target locations. In my opinion I don’t think that Wal-mart would be able to create a trendy counterculture because it sales clothes at a lower price - Urban Outfitters Continuing Case Study: Marketing a Business introduction.
Trendy clothes would not be effective for them because the cost associated with trendy clothes would not be profitable. Wal-mart. View Homework Help - Assignment 2 Business Marketing a Business paper from HRM at Strayer University, Washington.
Running Head: URBAN OUTFITTERS CONTINUING CASE STUDY PART 4 Urban Outfitters%(1). URBAN OUTFITTERS CONTINUING CASE STUDY 1 Urban Outfitters Continuing Case Study: Marketing a Business John Simpson Professor David Puckett Introduction to Business August 20th, URBAN OUTFITTERS CONTINUING CASE STUDY 2 1.
Explain why Sears or Wal-Mart cannot effectively create a trendy. Sears and Wal-Mart are large stores whose strategy is based on providing fashion for the mainstream customers.
Countercultures are not targeted by these stores.Download